The best and most successfully run business enterprises, large or small, take pride in their appearance. This age-old principle is what get’s them the job in the first place. If you don’t yet believe this, thinking that looks are still deceiving and that the casual approach is the trend, think again and have another look at some of the most successful companies’ track records and history.
Yes, many of the world’s leading entrepreneurs do dress casually in trademark jeans and sweatshirts. Their loyal foot soldiers do too. But their collective intellect, business savvy and smartness overrides this casual air. Take another introspective look at how they sell themselves and their line of work to the world. And, yes again, their businesses are open to the world and no longer confined to their immediate physical environments.
But they are well aware that they still need to interact with their customers on more humane footings. While they usually make every effort to present themselves at their customers’ convenience they do like to welcome them to their homes as well. The best and most successfully run business enterprises’ reception areas are welcoming, indeed, particularly for the first time customer. Décor is tasteful and perfectly matches their brand and personality.
So, too, their intricate objet d’art placed strategically in different portals of the reception area. One of the things that the new customer is likely to come across is the company’s small but smart collection of business digital picture frames. While they are waiting, comfortably seated, they will be given an informative but helpful tour of the company, its history and recent success rates through an interactive display of professionally mounted digital photos and/or short video presentations.
The most successful entrepreneurs have nothing to hide because they are quite proud of their achievements and don’t mind sharing them with you.